ENHANCE AEC
Enhance is focused on learning about the WHAT and the WHY of AEC professionals.
Andy Richardson is a structural engineer with 27 years of experience, and he interview architects, contractors, engineers, and professionals in the AEC industry. We educate, entertain and inspire about the AEC industry.
So if you are an architect, engineer, contractor, professional in the AEC industry and you want to learn, be inspired and have a little fun, then you are invited to listen.
Come with us on a journey as we explore topics on how to ENHANCE the world around us.
ENHANCE AEC
The Silent Panic Antidote - Katelyn Rossier (S3-10)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode, ENHANCE welcomes Katelyn Rossier of Rossier Architecture & Design and mentorDINO to delve into the crucial topics of mentorship, professional development, and building a learning culture within the AEC industry. Katelyn shares her insights on overcoming "silent panic" – the internal struggle professionals face when encountering new challenges – and emphasizes the importance of building a supportive network.
Andy and Katelyn discuss practical strategies for knowledge sharing, including recording and cataloging training videos. They explore the benefits of micro-lessons and ongoing education, highlighting how these approaches can empower young professionals and streamline onboarding processes within architectural firms. Katelyn also shares the inspiring journey behind founding Rossier Architecture & Design and mentorDINO, explaining how her passion for education and mentorship drives her commitment to making architecture a more enjoyable and impactful profession.
This episode is perfect for students, emerging professionals, and anyone in the AEC interested in learning more about our awesome industry!
Connect and learn more about our fantastic guest:
Katelyn’s LinkedIn: https://www.linkedin.com/in/katelyn-rossier/
Rossier Architecture & Design’s Website: https://www.rossierarchitecture.com/
mentorDINO’s Website: https://academy.mentordino.com/pages/mentordino-home-page
At ENHANCE, we’re dedicated to uncovering the “why” of industry professionals and sharing their unique stories.
If you enjoy what you hear, please help us grow by leaving a 5-star review on your podcast player! Don't forget to follow ENHANCE on all your favorite platforms!
Thank you for your support, and God bless!
Brought to you by 29e6.co.
Hey everybody, this is the Enhance Podcast and my name is Andy Richardson. and I'm Madeline Richardson. And today we had Caitlin Rozier with Rozier Architecture and also mentor Dino. And she was here just talking about different aspects, including both of those things. What were some of the things you found? Well, she talked a lot about mentorship, about how you don't have to know all the answers to be able to mentor people, about how it's just expressing the things that you're going through right now. And just start making the content and telling people about what you are going through, because explaining the hardships that you're in right now is just as important as knowing all the answers and being at that higher point. And so you don't have to be at this higher point, like this teacher education, to be able to tell everybody everything about a subject. You just have to be in the moment and explaining the hardships and different things you're going through in order to help them through that. So I thought that was really interesting. um What did you like about the episode? Well, I liked one of the things she talked about was this idea of silent panic. ah So I learned what that meant. I didn't know what that meant, but I've been through it. And so I don't want to give it away too much, but it's something significant and it's related to this idea of mentorship as well. And I just think that she values this a lot. Obviously she started a business around it and she has a lot of good information. So we talked about her business and. Mentordino and how you can get access to that and so forth of course and and also just going out on our own as an architect So she's doing her own thing now, and we talked much about that was there anything else that was striking to you? I think we hit on it. Any other secrets, you'll have to listen for yourself. Okay, awesome. Well, my name is Andy Richardson and this is... Richardson, I'm the producer. And this is the Enhance Podcast. Let's jump to the intro. Welcome to Enhance, an AEC podcast where we learn the why behind AEC professionals that you can learn your why. Hey, Caitlin, welcome to Enhance. Hi Andy, thanks so much for having me. Thanks for being on today and looking really forward to just talking about a lot of different things. We've got your architecture firm you've just started. We've got Mentor Dino and just all kinds of different things to talk about today. So I'm really excited about it. I want to start out with just a question because you talk a lot about panic, panic quietly, you know, on your messaging and different things. So first of all, what does that mean? And if your curveball question for the day is, if you could delete one thing that causes people to panic quietly, what would it be and how would you replace that? So first of all, just explain what that means to you and then what would you delete? Yeah, I think I'm going to use the panic quietly as my theme now for the rest of the year in my post, cause I like it. Um, as we get in our heads and the AEC industry, so you can think about a time that maybe you had imposter syndrome and you didn't feel like you were good enough for that project or good enough for that job position to be able to tackle it. Or you got that position and now you're panicking that they're going to find out that you feel like a liar, that you did not present yourself in a way that is I'm still learning because we're always going to be learning and growing within our careers. So it's, it's really hard when you try to find that threshold of, I have three years of experience. I know some information. And then you get thrown a curve ball with your first project and you're like, Oh my gosh. And you're spinning your wheels, but you want to keep that internally because you don't want people to find out that you don't know what you're doing. So it's actually really easy in your career from the beginning because you should really have the understanding you don't know anything. But those panics tend to happen all throughout one's career, whether it be a new, new job, taking on a new role, or now you're starting a new position, you're taking on a new project type that you haven't had before, but you have decades of experience doing other projects. And so when you panic quietly, you can get inside your head and then it leads into a whole slew of things between disorganization, not actually hitting the project goals and initiatives because you hold yourself back. But if we can learn as professionals to not panic quietly and build trust and build a network of professionals around you, they can go ask questions. If I didn't think I needed a structural engineer on a call, I know I can call you and say, Hey, I didn't have somebody. you help me consult and size this beam member that I was not anticipating on doing for a small project. So if you build up that network, I don't have to sit here panicking that I didn't have an engineer on board. I have that network of people to help me out. And so that is one way you can leverage consultants and others outside of your firm. But inside a firm, it's just building trust, being able to ask questions without fear of failure or feel of being judged or being held back into getting that next step in that leadership position or role. So that's a very long winded answer. No, that's great. it brings me back. because I mean, I'm a structural engineer, as you know, and I interview people in the AEC industry. So I think this applies to everybody really um in the AEC. mean, project managers for a construction company or anything really and really beyond AEC. But it brings me back a little bit to my first day starting out specifically because I remember those days of spinning my wheels and not really asking those questions. Mm-hmm And spending too long or you go down a rabbit hole too far. And if you don't have that. Comfortability to ask questions or say, Hey, I looked this up, but I I'm not sure if I'm on the right track and being confident to ask the questions, then it can really snowball and you're either doing a lot more rework or even worse. It gets into construction and then you find out the mistake in construction. So then there's big dollar signs associated to mistake more than just some hours lost, which can be hard. Hours lost is still hard and it's time and you can't get time back. But that egg on your face when you're in construction on a mistake that you just wish you would have asked more questions or you were panicking at the time and you start making assumptions. And what is the, I mean there's a balance there though, right? mean you should spin your wheels to some extent, I suppose, and your leaders or your mentors, right, they should let you spin your wheels to some extent and there's a safe balance there of, I've gone, but how do you know when you've gone beyond that point of I need to go ahead and raise my hand and ask somebody? Yeah, I always like saying you need a safety net. So like a trapeze artist spinning through the air at a circus, you can tell they generally have a net below them because it gives them that confidence to try and to dig because we don't want to just spoon feed everybody. You want people to dig and research and find out information, but that safety net, make it a time safety net. So what is that going to be for your firm? Is it, Hey, I want you, if you have to dig, for details or research, do it for 30 minutes. Or if it is a particular task that's gonna take a little bit longer, maybe for that task, hey, give this two hours and if you can't figure it out, reach back out to me and let's walk through it together and see what you've learned and where you're stumbling. So if you start giving people that timeframe that then they can then focus, hone in on the question at hand, but then they have a time limit that they know it's okay to come back to you and say, hey, I haven't quite figured this out. Most firms, if it's just a whole laundry list of tasks, I try to say like 20 minutes, 30 max, if it's little, but know, those deep code reviews and stuff that take time. um Or if you want people to dig in for 15 minutes and then check in and say, hey, I know you're not going to be done yet, but what did you learn so far? What track are you on? So if you're reviewing a very complicated submittal for the first time. start tackling those first couple or review one part of it, and then go talk to somebody to review how you've looked at it before you go do the whole thing wrong and then have to start it over again. So just some examples of creating that time constraint that people feel comfortable to re-approach you about a question or if you're not a specialist in it, like for architects, if you're not really good at ADA, but uh somebody is say, Hey, dig into this. But if you've got specific questions, Jeff over here is really good at ADA questions. And so you can point them in a direction to an expert. And that also helps build their network. If they haven't met Jeff before for mystical ADA Jeff. Yeah, I need to talk to Jeff at some point. So that's really good. It reminds me a little bit too of like the One Minute Manager. Have you heard of that book? I I haven't read it though. Okay, it's pretty short. It's like a narrative format, but he talks a little bit about that. ah you know, well, it's a bit different than the way you described it. It's three steps. One is let's do it together and let's talk about it. Like you're watching me do it as the quote expert. And then I'm going to watch you do it, you know, and then we'll talk about it again. And then basically you'll do it by yourself and we'll talk about it again. then after that, hopefully you're on your own. em So maybe that's a spin on what you just described. It's a great way to handle detailing or I always tell people interior elevations for aspiring architects is a great thing to start out teaching. And that's actually something I do is I show them an example of doing a bathroom versus a casework elevation and walk them through why I elevated it and what I'm showing. And then I say, okay, go tackle the rest of the floor and then come back to me if it's like four floors of a building. let's do one, let you go run with it, and then let's review it together and then keep going. So you get feedback part way through, but you've had enough time to see me do one. You try it on your own and see where you stumble, get some guidance and move forward. But oftentimes they're so busy. It's just, here's the big laundry list of tasks. Go. Right. Well, and it's, you know, back to my, when I first started it was, I hired you to do this, go do it. I don't want to, you know, if I wanted to do it myself, then I would just do it. So, I mean, uh how do we get out of that? How do we get out of that trap? It's more teaching people how to teach for the most part. So what's worked in the past isn't going to work anymore. So as much as if you step back to when everything was hand drafted, we had time on the design side to sit next to somebody and hand draft and work through the details. And then all the BIM software and CAD came in and everybody was worried about, you know, speed and not needing as many people. And today it's a lot of deadlines are short. And AI is just going to make it worse that people expect things so quickly that if you're not setting up those processes to begin with and teaching people how to teach differently than the old school way of, I struggled to learn and figure it out on my own. So you can too. We don't have that luxury of struggle anymore and time to do research. it's guiding people in a way that they have that confidence to do research when they need to, but teach them. But what I often find is a lot of senior leaders just don't know how to teach different concepts and how to move forward. and another thing for the kind of that first step, when you look at your one minute leader section is start recording yourself teaching. so you can start building up a library of resources, which is what I do on the mentor Dino side. And it's, you know, start recording yourself. And so many people forgot to even record meetings if they're supposed to be recorded. or come back and do meeting minutes so everybody knows what's going on. So some of those admin tasks that are pretty simple, they just are not top of mind because everybody's moving so quickly. So for a firm, they can start hitting record and walking through steps and trying to video record themselves and drafting at the same time or having a camera in their office. So then if that's hand sketching. They could have a video down, but it's already set up for them. So they don't have to worry about technology. It's there. You could have your teaching corner of the office and be able to hit record and go. And then you could leave it raw if you really want to. know a lot of my podcasts are pretty raw material and it's not very edited. mentor Dino I edit because I need it. I want bite size content. So if you want to hire somebody to edit, or if you have somebody that can edit those themselves internally, Then you can use those to help teach and train or be a resource if people have questions. Like they said, ah, Andy, walk me through this step by step, but I really can't remember step two of this or they struggle at step seven because they already got the first little bit. Then if they have a video, they can rewatch it and be like, yeah, okay. Now I remember why we did it this way. And then they can move on. So by the time they get back to you, it's not Hey, I know you taught me how to do this, but I got stuck part way and I couldn't remember what to do. So I just waited the 30 minutes and then brought that back up to your attention. So. Well, that's some really good stuff. I want to talk about the recording. Is there any, I mean, maybe there's people that are listening that don't know how to get started. I mean, how would you get all this equipment set up? mean, a lot of these people that, know, architecture firms, they might be two people or a dozen people. They don't have like a big IT staff. Yeah. I mean, you know, and if they do, they might still need some help here. So how do we get... started with the recording, I mean, what are some technologies that you recommend? If it's virtual, you can tend to already do it with what you have. so teams can record, Zoom can record, and you can just hit save and export on it. When you're in the office, sometimes it's a little bit harder, but even if you have a conference room ready to go and set up, you can just have a simple tripod. And if you really want to, could record the video on your phone um or have a separate camera that's just a USB plugin, plug it into your laptop. hook it up, offers some free video depending on length, but then it's also very affordable too, especially if you just bought a firm account and had a single email address. I haven't played with the AI features as much on it, but loom's been a really great way to just do quick recordings. That's a really low barrier of entry. You're not spending thousands of dollars on any special equipment. Most of the time. Your standard mic is fine. So whatever you're using for work, you can generally do or earbuds are okay, but it's more about having a quiet space, which is why I usually reference a conference room. Or if you're working from home, just make sure you're in a quiet environment. If you're trying to do this in an open office, you're going to have so much background noise that people are going to be so annoyed trying to listen in and follow along. So that's why if you have a conference room and you can step into and you know, it's already set up. or wait till you're both at home and can share your screen and walk through. uh Having somebody else in the room is also nice to ask questions and make it more interactive. So if you're already going to train somebody, just hit record. And if they've got questions along the way, it's probably questions others would have anyway that you may have missed as teaching. Yeah, okay. And I guess another tip would be just look for one of the youngest, you know, architect or engineers in your office because they probably know about how all this stuff works anyway, Yeah. They're probably a little bit more techie on it. So if you just have somebody um that understands it, then that's great. Or reach out to your external network. I'm in Pittsburgh, Pennsylvania, if a firm locally said, hey, they want to test this out. Can you come take a look at it? I'd be more than happy to. I could stop in the office. Hey, let's test out your setup. Let's test up recording and I can write a whole step-by-step guide for you on getting started. And so then you don't even have to think, know, bring your laptop in first step is to plug in this, do these three tests and go. so I know I would offer that locally. Um, but I'm sure others, if you know an architect that likes video recording or has a podcast, I'm sure they'd be more than amenable to share and teach. Cause I know I've learned about a lot on recording and audio ever since I started podcasting. Well, is my setup, Caitlin, right here. don't know if you've seen it. You've probably seen some of my LinkedIn posts. But this is my whiteboard right here. And the reason I have it is because we're a remote company. And I do a lot of Google Meets. We use Google Meet. And I use Read AI to basically, if I'm in a meeting, it's recording me. I don't even ask anymore. It's just kind of part of the year we're in, 2026, I people accept it, I think, I hope. um So I just do it. But anyway, uh I'm recording every meeting I'm in, particularly with our team meetings. And, you know, I'll write stuff up there, I'll draw, I'll sketch, and it's just available. It's a very analog way. I mean, we can do Bluebeam and share our screen on Bluebeam. ah But what I find is that's... Well, I guess I'm, I like... drawing with a pencil and a pen, you know? It's just easy. I don't know, it's just... Right? It is a lot of because when you have that marker board, you're ready to go. Cause sometimes when I'm even helping young professionals, I have, I love Post-it notes. I don't know if it's my generation, but I always have Post-it notes everywhere, but I'll grab a Post-it note and sketch out the detail. And then I hold it up to the screen and then I walk them through everything because I got some low sloped roofs in my office. So I can't fit a marker board that would be a tight height, but in an office space, you can. So if it's, you know, lot of the times we have a screen up on one side and the perpendicular wall is a marker board because we are visual learners and visual communicators. So sometimes just sketching out that detail real quick is a lot faster. And taking screenshots and just a snipping tool and then use that to draw all over. If we're talking about design iterations and we're not communicating clearly with words, it's, Hey, let me take the screen. I already took a screenshot. Let me do. quick doodles so you understand what I'm talking about in the flow and the location. And so it's a quick way to share back and forth. And then they could take a screenshot of it and place it into either Bluebeam or if I'm walking people through Revit, I'll take control of the screen. So then they can see my mouse moving and how I click and walk them through it. And I can even stop and let my mouse go and then say, go ahead, go try it. And I'm going to watch you do it. Yeah. So it just depends on the firm's setup. Being a remote company is actually probably easier because you're naturally just always recording yourself. But those quick conversations and sitting next to each other and working through something, those are a little bit harder to capture unless the whole firm is really adept to do that process, whether it being a quiet space or how to record. Those are harder moments to really clarify. The recording sessions are intentional. And I think one thing about that, because I did this actually myself back in 2017 when I started the company, one of my first coaches, Scott Beebe, ah anyway, uh he suggested this to me. He said, know, train, train, train. He was a big E-Myth guy, which is another book. I don't know if you've read that one. No, I'm going to have a whole list of books by the end of this conversation. supposed to be interviewing you, I'm sorry. But he said train, train, train, and hit record is kind of the same type thing. But this was 2017. We didn't have AI in 2017, least not in the level it is now. But what I did is I would scan, and we were in person at the time, so I would scan it in, the calcs or whatever I was doing, and I would say we're gonna go over this together. and use like Loom or something like that. And then I would just hit record like, okay, we're going through this, we're marking it up. And I still have some of those. And it's fun to watch those, by the way, from 2017, because we had another engineer that had a vision for taking that information, which I tended to go back to the same point a lot, because I didn't have an outline. So it'd be like, step one, get your design criteria. And then she said, you know, why are we always going back to the same thing? Okay, but she created a nice outline from these various videos and then put PowerPoints and created basically training material, which is like what you have. But the point I'm really trying to get at is it does take, there's a social difficulty that you have to get over because it's almost awkward, right? Like to say, hey, we're gonna hit record here, we're gonna do this. I think the big thing is to have that vision that this is important to do this, right? Like you can go get by the stuff and you have to do that, but you have to hit record and you have to get over that awkward moment. So how do you capture that vision for what we're trying to do here, A, and B, get over that awkwardness of, quote, hitting record? Mostly it's just practice. A lot like, you know, you don't really forget how to ride a bike, but it just takes practice to get there. Or if you play a musical instrument, it just takes practice to get better. Um, I remember my first recordings were awful cause I almost sounded monotone, but I still felt like I was presenting. So even beyond the record button, I always tell people sound more excited that you feel awkwardly excited about a topic because as awkward, it's going to make you feel regardless of if anybody's in the room or not, it'll sound better at the end for somebody listening. So even just hitting record, it can then still feel like it sounds awful and you're just kind of talking to nothingness. But if you sound really excited about something, you can tell my whole voice has changed because I'm trying to explain this concept to you because of how important it is. But if I pull back and just say, yeah, this concept is important and I'm just reading the slides, everybody's going to get bored. So, but it's a good way to practice your presentation skills. So if you are afraid to go to a conference and give a presentation, one of the first steps is just practice presenting. And so if you're practicing presenting recording, when your firm wants you to go to a conference and present, the only difference is all the people in the room. You've already built up those vocal skills and talking skills in another way. So not making public speaking any easier. But it is a way to practice those presentation skills without the pressure of a whole room of people or the client overlooking you to build it up. that's, that's some advice on is just, you know, being overly energetic and practice. um I actually don't like looking at my first videos cause they're just, they sound boring and I want time to rerecord them. So they're a little bit more impactful. And the other part is what's the vision of why to do these again? I these training videos and how do you, I guess, get over that and make that vision clear to yourself and to the team? The vision, everything that for the most part, holds people back is time to pull it together, to create it, because it is a very lofty goal. um For architects, I always explain we need to know a little about a lot, whereas engineers know a lot about a little. And so for structural engineering, you're really focused on one piece of the puzzle. Whereas architects, also have to train how to talk to a structural engineer, how to talk to mechanical, what all these systems mean, as well as design, materials, detailing. So from an architect standpoint, it's just very overwhelming for that vision. They see the vision, they know it's important, but it is such an overwhelming task that nobody wants to take the first step forward. And you just need to start taking steps. So a lot like how you start recording yourself, it wasn't really succinct. It wasn't put in an onboarding. way, but then you had enough professionals that then you brought in something and you already had the content and it was just reorganizing it and putting it in a structure. sometimes you just have to start creating without knowing where it's going to go or how it can get reformatted into a way that's either onboarding training or if you had then a collection of videos on wood frame construction, then you could then make a mini course within your firm on wood frame construction. that course may not be created for a year or two, but you know, okay, one of my goals is to have a wood framing construction course. So I'm going to make sure I am actively recording every time I'm talking about it and I put it in a folder. So it all starts to go there. And at one point you can look, all right, what are the gaps? What am I missing? And sometimes you may have to do some fake training that nobody actually needs that training at the time, but it's an important concept that people need to know when doing wood frame construction. So. That's where it's baby steps. And once you have a collection of things, it's easier to see an outline what holes are there and then put it in the framework. Yeah, it's like architects should appreciate that, right? Because you're starting with a white piece of paper. Whenever you're designing, you don't have anything to go with and you have a beautiful building when you're done, right? Yeah. And definitely the hard part is how to showcase it. Um, cause I don't know how you have your onboarding, but if you only have one or two courses, having it just within your folder structure is pretty easy. The hard part is, when you have a large volume of them, you almost need like a YouTube style. Here's what things look like. So people can find and search that material and that can even be overwhelming to find a platform that works best for a firm. Cause or finding somebody to code your own portal, but most mid-size and lower firms aren't going to make their own portal. Portal, that's the mega firms that are going to have the time for it. So that's probably the other hard part is just we're visual learners. And so if it was all just in an Excel file with links, I don't think architects would click through it. to the Erzmite. oh But no, think that's actually been one of the big challenges for us is that thing. And the Excel file really didn't work for us. We were more successful. We've been more successful recently. We actually have moved to something called Confluence. I don't know if you've heard of that. oh So that's been pretty good. It's kind of like a website format. automatically indexed, so you click on it and then it goes to the, we mostly are using it for our SOPs, like this is how to do this and that, but you can also put the videos in there. ah But I want to go into, because really a lot of this that we're talking about is related to one of your passions, mentorship and mentor dyno. So what was the moment that you decided you wanted to do this and and why did you create Mentor Dino? Yeah, so That's sad. It was a long time coming. Um, so was probably years before I actually made mentor Dino that I started trying to do something to leave an impact. Um, I actually had a really tough project early on in my career where I had my project manager storm out and quit. had a project architect that just designed in circles. I was a, you know, aspiring architect. actually got licensed while on this job. my principal at the time was going through cancer. My structural engineer, the main one doing the drafting left and moved. The civil engineer burned through all their fee and quit. My MEP wasn't up to where it needed to be. And there were a lot of holes on the MEP side. The owner was always on site because he could see it from his office and the contractor, it was a very sexist environment being a young female on a job site that a male intern got more respect. on the job site than I did. And so there were a lot of hard lessons. um There were those mistakes that I didn't know to catch that were dollar signs and construction. There were structural failures on the job site because the contractor wasn't listening to the engineer and I didn't catch it. So that's where I learned really looking at what my engineers are doing so I can understand it because I tend to be in the field more often than them. But that project mentors in my office kept me in this profession or else I probably would have left because I was like, what did I get myself into? Because I didn't feel like I had that support system on that project team. So those mentors helped me through the project. They explained I'm going to learn five years of experience in a year. And at the time, that's not what you want to hear. You're in the fight or flight mode of your life. And so once I got through the project, I could see why. they made that comment and seeing how I look at projects differently than my peers of a similar level that we graduated together. and that I actually started blogging. So it was actually mentor architect. And I just started blogging about the exams, mentorship, collaboration, working together with your engineers, working together with other architects and blogged for a couple of years and wanted to add teaching to it. But I had a lot of imposter syndrome. who's going to listen to me? I don't have decades of experience. I'm not about to retire and can give endless stories, but I knew something needed to change. And so it took me a couple of years to really kind of get over the posture syndrome and have a lot of people tell me, you know, I actually know what I'm talking about because I'm living it. I'm seeing it. I am actively teaching and mentoring the next generation. I'm seeing the senior generation not making the connection on how much has changed. in education and training. so mentor Dino started, I think, I think I'm in year three of mentor Dino. Everything blends together ever since COVID. Um, but whenever I went to go make it a business entity, I couldn't call it mentor architect because they would assume I was performing architectural services with that business name. So I liked the word mentor because I am trying to mentor and help the AEC industry grow. So I kept that portion. And then everybody told me to just try to find an acronym to work because so many names are taken. I have learned why most firms just use somebody's name or initials because it's a lot easier. Um, so the Dino portion is actually an acronym. So the whole thing is mentoring designers, innovating new opportunities. And so it, it's just trying to help people find new ways of practicing to have fun. in architecture. We didn't come into architecture to just be stressed our entire lives. We want to actually build great architecture and leave an impact on our community and have fun doing it. And it started out with a mix of onboarding lessons for recent grads transitioning from a studio culture in college to practice, which is pretty different in what you're doing day to day. And I was sharing stories on the architecture registration exams. Cause there are so many tools out there to teach you how to study, but not the mentorship side, because at the time there were seven exams, it's a long game. They all have different parts and pieces. Some people have families while they're trying to study or trying to work on deadlines and what resources worked for them or what order they took the exams. So those stories helped to cultivate the mentorship side of the exams. But then I kind of got known as like an exam person. And that's not where I wanted to take mentor Dino. So I had pivoted, um, a couple of years back to add the podcast, cause I wanted to talk to professionals in and around the AEC industry and to all my guests, I've over a hundred episodes and I have learned so much by just talking to people. So now I advocate to just, you don't need to start a podcast, but go have coffee chats with people, learn about their careers, meet people outside of your firm, outside of your city to just see what else is going on. and how you can get involved or build your network. then Mentor Dino with those original courses, was onboarding. I had a leadership course and some Revit training. I learned people wanted those micro lessons that are, you know, that just in time training, you know, somebody's working on a foundation detail. They want to just learn about a foundation detail because that is the active tasks they're doing and trying to get done. So Mentor Dino flipped over to having the Academy. which is all micro lessons. And it's a mix of technical drafting to professional development, cybersecurity, business side of architecture, all the little nuances. And now I have over 400 courses in there within the academy. Um, but I also had a daughter in that timeframe too. So I had to slow down Mentor Dino to then pick back up. So, um, As much as it was great to have her as a little hiccup in the business side, just trying to keep up and keep up with your own mental health. Cause there's so many, only so many hours in a day to get things done. So the Academy launched last year and reframing rebranding and switching over after hearing comments on me, just trying to help people and what firms are looking for. And it's that library of recorded sessions. Cause it is overwhelming to start making that content. and getting it going. And so I don't cover every topic so far, but I build up the Academy every single month with new lessons, just trying to tackle it head on one step at a time. Yeah, and I was looking at your list of topics and the topics that you just mentioned, which actually some of those could help me and my business, you know. I think it can all help engineers, but on the business side, have to niche down. So I have a lot of engineers looking for the professional development side, the business side, finances, cybersecurity goes with all design firms. Cause one person opens up a bad phishing email and it could shut down your firm for hopefully a couple of days to a week and not permanently. So there are so many aspects that cross overlap. Um, But for my content that I build, at least try my side and expertise. And I would love to build it into the engineering side because architects equally need to know the engineering side and engineering firms need help to with building up their content. Definitely. Well, maybe we can merge in. We have what we call 29E6 University. So we can merge that in to mental health. Then maybe architects will understand structural engineering a little bit more. Yeah, well you know there's so many things and I was reading so for example it has topics like on-boarding recent graduate Revit I'm reading off of your um well this is I gonna say I sent you my whole list now I have to keep track of a whole separate list every month to see what's in there. But some of these topics, onboarding, Revit, project documentation, CA specs, detailing and building science, project management, ARE prep, and professional development, which I would say everything except ARE prep would apply to engineers. I mean, that's PE exams in there. I know I've got requests for lead. um I also have my CDT, SI, and that's equally accolable to engineers because it's more that construction and documentation. um those it's, if I, if I don't know a topic to teach it, I go find somebody. So I'm not a writer. can edit specs and I can read, but I went and found senior spec writers. to go help me build that training. And so it helps me not only build my network, but I'm actually learning a lot by building and creating the content, even if I'm not recording it. I'm, you know, that staff you had that took your recordings and organized it in a way that was digestible for somebody to learn. So I'm still watching it and learning it along the way and trying to find clear and concise ways to teach people and have it be searchable. See you. have to like look at a video, there can be texts and be like, I don't remember that hot key, but I know it in this course. Well, I have a list of any of the hot keys if it's a Revit training thing. So then, okay, I remember I can just jump over here, take a look at what it was and then go back to my day. Yeah, awesome. Now how would this fit in two sides of the coin? One would be an architect, a young architect coming along trying to get the training or maybe a company trying to use this to supplement training. How would that fit in for one or both of those? Yes. So right now most of my sales, try to go directly to the firm because you have the concept of you don't know what you don't know. So originally I sell it to young professionals building up their careers, but they don't know the gaps that they have. Whereas the managers and senior professionals that are more experienced, they've lived hard life. I teach and mentor the next generation and make sure they've got the tools and resources. So as part of that, sell to firms and say, buy seats for your staff and buying eight, your own private firm portal. So Andy, you would be a firm manager for yours and you can manage what staff are in there. You can assign courses. So it's a great way to delegate and say, all right, I've got a, stone veneer course. And if somebody is going to be working on a stone veneer project for me, I may say, Hey, go watch this course ahead of our meeting at two o'clock. So it can build up that baseline knowledge of what we're talking about. If they've never done stone veneer before they can use as a delegation tool beyond just onboard to make sure that the professionals actually did the course themselves. And then an individual could still buy in. So if it's firms. are just like one. two people or they just want to train one person. I don't open it up for full reporting and individual nature of the firm. But an individual can still buy in at a month to month price. Whereas a firm then I have discounts, you know, the more seats you're buying, it's a discounted rate per seat. And then anybody that's in it, because there's so much content to build if they're on, I don't have stone veneer yet. I'm doing stone veneer on a project, so I'll probably be making that course next. um But they could say, hey, you're missing stone veneer and we do that a lot of our projects. Can you build that course? I put that to the top of my list. So anybody currently in the academy, they take my top priority beyond what I know I want to create on my docket. So I try to do that to help the most I can. My favorite are CEU. because they're the and dirty. You're not going to get CEU credit for five minute videos. Um, so I do also have a calendar and since focus are generally the AIA credits, but there's at least six lessons on there that are free. You just have to register through the registration link and they're there out there for you. I just found them and put them in one spot. Plus I think is cool. So I know there's a BS plus beer. show once a month. So that's building science and beer and they are fantastic. Is that Lisp? Lisp your big- think. It's an offshoot of his group. um Yeah, so it's not directly related to the Building Science Corporation. I think they were and then they broke off. um But once I'm calendar, but a lot of science and learn about building science. if you have a passion sustainability, that's not a CEU, but I think it's important for people that have a passion for sustainability or our nature of how we put it in there. just identify upfront if it's a CEU or not. So if the senior professionals more just want the CEU lessons to keep up throughout the year, or you're looking for CEU training as well as that quick training um to get projects. uh of me doing it but it's there for everybody as a resource. Yeah, awesome. I mean, there's definitely a few ways that you could benefit from that. then ah kind of tying that back to our original conversation about, you know, providing self training for your team. ah How would these two things tie together? I mean, would you recommend a combination? Because some of it may be, well, this is how we do it, but this is more generic. you would that be a suggestion or how would you tie these two things together with mentor dino and and specific company I mean, a good one is f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing f***ing I do, um my interior elevations course. show them how to do interior elevations. three different ways. And I try to guide people on here's where you go ask your firm what your standard is, if you don't know what it is. So I try to guide people on especially that section, because everybody can have their nuances and how they do things. But if it's, hey, I got the foundation for you, and then all you have to do is make some video content on your own project standards, then you can do that. You can also Connect to my portal with your own internal portal if you have one. Don't have that set up, but you like how Mentor Dino Academy is. I haven't done this yet for a firm, but I do have the ability, if you have a separate portal, to have courses that are only for your firm. So if it is something that is, project standard, and we just need five videos or our own onboarding course, if I get the video content, from them. I can add as a core and it's only accessible to that portal. So as much as I like, I like making content for everybody. So that is what my goal is. If some, Hey, we have this. Can you create it into a course? It would not be a problem. And I can make it specific to them only. it is proprietary to them. Right. Or maybe it's it may be a firm standard or perhaps it is a intellectual property like a m tip or trick that they use to get through this, you know, a procedure that's specific to them. Just help firms build it up because a lot of the conversations I have is how do I start something or where do I go and it can be very overwhelming. It's not easy keeping up with all of the different lessons and finding a portal that works. costs money, it's time and not all the people I talk to have that luxury in their fee structure to put a lot of admin time to it. So I try to price it as if it's not a time employee. If you can could hire one person to train all staff all year round 24-7 great value and you're not paying a full employee salary on Mentor Dino unless you're a firm of like a thousand people so it's even less than that and then you don't have to pay me holiday time or any anything else I'm pretty much at 1099 on the side for you but But I'm here to help. and point. mean, to pay for the subscription to this service compared to an architect. Last time I checked, their fees are going up every year, right? going up and then we're still. not making the profits that we would love to make to, to do things like this on our own and our own initiatives. And a lot of firms have, and they'll get part way through where they start it. And then all of sudden a bunch of project fires hit or a big proposal comes in and it holds everything. And then you forget, and then it's been six months and you haven't touched it. So instead of waiting three years to get an initiative off the ground, to have enough content to make it. actually usable and helpful, you could skip that step and then tell me when you need things. I would love to even say, Hey, we need, I have a lot of experts, I don't. Somebody wanted to have a conversation with me on here are the, you know, and where to get started. I would love to have that conversation with them, ask the questions and then chop up that video. into something that here's the basics of airport design. And I don't think any of that is proprietary. from firm to firm, at that point it's your design. Learning gets in your office, just in airports. You don't do them and you know, they may to go learn airport design or go do it But then after learning they may say I don't want airports. There's too many people involved It's too long or you have to travel all the time and I like being at home with my kids Learn about different avenues of design. So What is that the biggest need that you have right now for expert SMEs, guess we call it, subject matter experts, or is there another area that you're looking for right now? I SMEs just to help me build content because I'm only one person and plus starting my own firm. So I've got my own deadlines to hit that I try to carve out time, but I'm an expert in everything. So try to find professionals that have more experience. them, me, different experience. and different avenues to help teach and train is always there and I'm looking for it. Or if anybody has a bunch of SMEs in their firm and want their firm in, I would be more than happy to give them even more of a discounted rate if they're also helping build content that they're willing to share to the whole academy. I'm not gonna do a discounted rate if, I'm gonna help make content and I only wanna keep it to myself because that goes against my mission to help the whole AEC industry. Not just one firm. Right. OK. So, yeah, maybe there's some people out there um that have some specialty that could help you out. Hopefully, if you do just reach out to Caitlin, we'll have the contact information at the end. But I do want to talk about your architecture firm. So congratulations on that. You have a company out there. And help me with your last name. How do you pronounce that? Rossier. So. uh for us here architecture. So what got, with everything else you have going on, a new daughter and mentor Dino, you decided to start this new architecture company. What was the reason for that? Yeah, so I price idea came from podcast. Talk to professionals. the industry and really saw in people's eyes when they started their own firm. it when you're the inter You see that and even if you go back to my interviews and watch people that have just either grown in multiple places that started on their own, it's completely different and you can tell and at the time it was balancing between being at a really large firm and having to work for my career. It was long to make pivots and change plus having my daughter. and just time if the snowstorm that came by in January, I had to be available to stay. daycare was closed. uh Pivot on a dime and then still work when she naps or in the evening as I need to. That control in my calendar was one factor. And actually I'll probably half the people that I interviewed that started on their own started their own when they started having kids. The other half they got laid off. And had to go start on their own. So that's most of them. It is rare when I find somebody that didn't have kids or laid off that just pivoted and went in their own direction. It's actually rare to find that. so I didn't find, was weird to have my daughter. And then I went off on my own starting in December. So she was already eight months. I would not recommend starting a firm in the first three months. Those are life and death, just trying to stay awake. Um, with kids, but it was a way to grow. into more project management when I was in a smaller firm. felt I had more hats that I could wear. I was in front of the client more. I was doing project management and I could have grown a little bit faster. And at the large firm, I could see where the next four years of my career were going to be. And I just didn't want to do that. I knew I was gonna be on a long-term project. and I love construction, but I just didn't want to tie myself to just one project for that long. I had to keep my firm and Mentor Dino separate. So when that happened, it was also feeling like I had a double life and I couldn't just use what I was teaching to somebody on staff and sharing it on Mentor Dino or else I could have legal entities come after me and they've got a lot more legal entities than myself. So now that I'm on my own. working on a stone veneer project I'm gonna make a stone veneer course and I Use my details as examples because I'm not having a barrier and now I feel like I am a one-hole person. my own firm and mentor Dino. Um, it's not easy running two businesses and being a new mom. It may have been easier if I stayed at the firm and just got a paycheck. Um, but I feel free and more aligned with my mission to help the industry and being able to blend the two together. So I had, this is more, I call more of a mentor dynamic, but I had a meeting for America firm as. Maybe. some mentor Dino this evening so I can. I can blend my day with whatever deadline is coming and not, Hey, I have to be sitting in my seat and work eight to five on the architecture firm I'm working for. I can, I can pivot. can take a call. I can pick up the phone if it's something for the other entity versus the firm. So. It was probably just more time for me take a new challenge in terms of pivoting. How do you weigh these priorities? mean, obviously family and so forth, just between these two things of Mentordino and Rossiera architecture, how do you weigh those two priorities? It's definitely deadline specific. had clients on mentor Dino. the architecture firm that are inside the academy. So I've got one course to construct, but a firm really needs that course. So that's my top priority within MentorDino, but I also need to get a drawing set out the door this week. So the architecture firm and that drawing set, I need to get done first. And some of my evening time may go towards MentorDino that I'm offline, but it's really about batching. my time. then I block off time that I am only working on the architecture firm. I don't want to get sidetracked because I can go down a rabbit hole with Mentor Dino. It's a lot of fun, but it is time blocking and it is. Or Dino if I've got little blocks of time. So if I only have like an hour between meetings, I can fly through some Mentor Dino stuff pretty fast. The architecture firm. Sometimes I can't work because by the time you get the Revit model open and you want to get through a design process, it may be more than an hour. So when I have long bands, I uh push that towards the firm and mentor Dino. It's the smaller chunks of time that I can fit it in, but it all kind of depends on what happens. If somebody comes in and reaches out to my contact form on the architecture, it's sometimes a drop everything and go get a proposal out real quick. because it's a lot of, I do this, put it out there. Okay. Move on to the next thing. And that does tend to throw things off. And right now the architecture firm takes a little bit more priority because they are live clients. Whereas The architecture firm professionals can say it takes a days and they're not going to be too upset with me. And the clients, I've got a hard deadline if I need to get a permit set out or get something over to my engineers. I always prioritize things that affect others first. So still learning. best balance on everything and mentor Dino I'm also fixing up website. So it's, you know, time's pulling me. do really need to fix the website because now I have over 400 courses and there's a lot more professional development, cybersecurity and other topics that I need to identify on the website. So it's taking me longer than I'd like, but other things took priority and need be delegated. I need to build out the archive. I'm going to go hire somebody to do that. I will go do it because it's a little bit new on architecture and on I want to word it. So that podcast did take a hit. So I did pull back and I'm not doing a podcast episode every week. I'm doing it every other week for this year. and if I find I have time later, then great. I can always add another. There's nothing saying I can't if Q3 lightens up. But I also... have my podcast editor also doing my social media at this point on Mentor Dino. So it was definitely, there's only so many hours in the day. You need to sleep. You need to take time for your family. So it was, what can I pull back? What can I delay a deadline? Since all my Mentor Dino stuff, I create the deadline and what can I delegate? So I don't have, but I have, resources. and other professionals that can help me out. So hiring somebody to do my architecture firm website, expanding my podcast editor scope. So then it's less work on my end. I can have more time with my family. restructuring then priorities. So, but not being more straight of meetings, which is what it would be at the large firm has been nice. So I can actually have heads downtime. or whole day where I don't have meetings. And so it's been refreshing. from that standpoint. So. So you really enjoy the design. I enjoy design, the technical side, it's... the problem solving that is fun. firm side, I like the education, the common thread between the two businesses. I'm more educating architects and hopefully have engineers in there at one point. And my clients, I like not just laying out a project or doing the design. I like educating them. The potential side, educate why you stack bathrooms on top of each other. And it's going to help you with your cost and efficiency. And if anything breaks, um, I try not to have plumbing on exterior walls being an, Northern architect. So, and it's all about climate. And so it's, you know, you never know if you're going to have the crazy snowstorm or negative 20 degree temperatures, the likelihood of your pipes bursting is less if the pipes can be internal to the exterior. So edge the public about architecture and construct constructability. MEP system. That's what I to bring to every one of my projects when I talk to my clients. So then they can be more educated and I think appreciate their spaces a little bit more when they have more information. then they can share to their friends. They understand. why a window is detailed a certain way and how it helps their house efficiency and maybe they'll keep an eye on coming in. it get reduced? But make an efficient envelope and show them where the value of that was. So that's thread between the two businesses and my passion. Yeah, awesome. So um what is your specialty at Rossiera Architecture? Right now, of my health is out and. um know I'm not going to go build a hospital. on my own so I know my limits. I've had lot of residential clients come in that's just the nature of being solo. um to get some more commercial projects. and I have I'm okay with not always this big and shiny. I know architects and designs, but I also understand I I need to feed my family going off on my own. You know, it's a different sense of I'm not going to get a regular paycheck. So branching out. It's an architecture that may not be the prettiest. but still needs to be done. And if there's the community and teach people along the way, that's what I strive for. So any from restaurants, fit outs, everybody's adjusting how they. Bases. Um, I would love all my work to be fixing existing buildings. Cause I don't think we have a plenty is already built. And so if everything probably would not sit right with me. Cause you always reuse existing buildings in some way or form we've got churches that are breweries, we've got schools that are apartments. How can we leverage the buildings that are already built and that are in great condition and repurpose them for either a different mixing them up to make it usable again that somebody wants to live there or so I would love to have all adaptive reuse but Okay. New firm owner, I will take what I. can get at this point. Yeah. Do you think that the mentorship is something that your clients really like about working with you and this idea of learning about their building? Or is there anything else that you feel is the thing that they use to hire you or the unique value proposition, if you will, that they would hire you for? I know I'm telling myself more on the education side of it. I make that part of just my conversation. I'm actually really surprised. the number of clients that have come to me that said they've been warned about architects by contractors. That either we're not going to listen to them, we want to over design something, we're not responsive to emails, we don't want to come on site, we don't want them to help with design. There's a whole slew of things that they get warned about and present. and try to be available. I did that for my clients on the commercial side, always trying to give a response and letting them know even if I have to work on it or, I will get to it by Friday. I just try to be upfront and honest. I also talk to people that I'm a new mom and that I. helps a lot of homeowners helping with families or they've got grandkids. And so stand that my evenings are sacred. And so I tell them when I'm a hundred percent there for the business, but at night I only couple hours a day with my daughter because daycare takes up so much time that those hours are precious. If it is a quick and I probably is awake and I may send a quick response when she goes to bed, but or they'll hear from next morning. So I try to be upfront and responsive to them. Most homeowners and clients want they want to know the schedule and when they can see responsiveness. Just know that you're working on it. don't immediately get about them along the way. And then the final piece is that you care. And so I always the skills I've learned from podcasting and teaching shows I care about a project because now my clients, if they bring to me tiles that I may not like, I can teach them not only why I don't like it or it for instance, if this is your go for it, but I have a, but they didn't like how the wood floor was installed in their current house. Cause they can see a repeat pattern. Then they wanted to pick a tile that had like decals on that you could really tell if it did a repeat or if it was done wrong. And so I explained to them, this is pretty, but because you want this in your kitchen, pick something either more abstract or more simple that won't have a repeating pattern because you are bothered by your floor pattern. And I don't want you to have this beautiful home and then you be bothered by this tile. And they were like, my gosh, you're right. didn't think of that. And I even don't like how this looks over here in the sample image. So it's even teaching. them about themselves because there are so many decisions along the way and they ended up switching to a different tile that actually looks a lot like their stone veneer on the outside and it'll complement it very well. And it still gets the abstract nature that they were looking for. It wasn't just subway tile because they hate subway tile, but it also complements the colors of the cabinets as well and not going to fight it and let the cabinets sing a little bit more. So material selection, it's, it's educated. but getting people to realize their own concerns because sometimes they're trying to move so fast. So that's a It's interesting because, you know, I mean, I architects and engineers are similar in the sense that, you know, we went to school to draw and to do, well, for us, more calcs and drawing, but you guys draw and design, not to communicate and to present and so forth, right? But yet, that's such a key part of of it is just communicating to the client and relating these things. Is that on Mentor Dino, like this idea of communication with the client? need to add more communication to the client. uh And I even have some conversations. and those I can build to add more stories onto. So that's even bringing in professionals if they've got a really good story on a topic that's really relatable. I have stories because that's how people learn and remember things. ultimately, if a client design, it's they're building. They have to do that. That's something that not all architects like. about it. They want to have control over everything. then at that point just go be where you can control the decisions and you can go be the owner. Um, and I think that's where other architects struggle with, you know, some of the warning signs owners get if architects want to guide them a particular way. I like working with different types of architecture. Let's go learn. I'm to go learn a different style. They may not mean my exact, but let's go and be wrong and learn the way and help you create into a reality. So even if it's something I wouldn't have created for it's fine. And it's always learning and growing in somebody's career. Yeah, awesome. So I think this is already shown through a lot in this conversation today, but I mean, we really like to end or lead up to, your why and the enhanced podcast. How do you enhance the world around you? I think you've already uh hit on this quite a bit, but is there anything else that you want to shine light on in terms of? how you enhance the world around you through either MentorDyno or your firm or anything else. But what is your why? My wife and really have fun. again in architecture and not just me, not just in my firm. I've seen struggles with friends at other firms and across the I've had senior professionals talk to me that are burned out and it's because I think texture can't, and we don't have to. kill ourselves for it. And I think it's that. And GAP. that I try to fill in. why education is probably my common thread between my architecture firm and Mentor Dino. But if you build up a foundation, how much more fun and how comfortable will we be in the AAC industry? More people will stay within the AAC industry, bringing on more expertise and more specialists further down the line. And then what great architecture can we make from there? If we educated the start, you won't have to VE all of your materials down because you had that foundation to set everything up from the start correctly. You're spending your wheels. You won't be spending late nights all the time. Granted, I work a couple nights just to keep up, but I don't feel like I'm, I'm pulled. And when it's your decision, eight stay, that detail just to make it nice and precise and clean for It's your choice. Hold energy level. being told, you're going to stay here till 10 o'clock at night and work. It's very different. Even if there's pizza involved, a choice in that passion, it energizes you, even if you do have to work a little bit late or shift things when it feels forced, it's a different atmosphere. So kind of that's probably why because usually when I say my wife it's education is kind of the simple track, but that gives a little bit more explanation to it. I appreciate that. I mean, I love that. you know, I see your LinkedIn post. You have the caricature, I guess, the mascot. Yeah, the cartoon guy. Yeah, that's fun. mean, that's what you're talking about, A little bit. It's fun. It's a cartoon. It's architecture. And you're mixing the two, right? and usually very bad situations. So usually they're pretty negative and they back are phenomenal, whether it be them people arguing with me, which is fine, um or it resonates with them. just went to an event that they said they see my LinkedIn posts and they feel like I'm inside their head. And I'm like, well, I hope I'm not inside your head because that's, that's a lot of I always talk about negativity. I'm always trying to build people up and teach, but... You know, there's some pretty harsh topics. on there for what I talk about but the cartoon makes it fun. think people enjoy and can at least make a laugh. of something. So, let's try get together the fun part. Yeah, awesome. is the dino inside of the mentor dino? Like does the cartoon occur in some of your stuff or is that just LinkedIn thing? it on my cover. for any of the courses I've created um because I have. purchase courses from other company help build up content on like cyber security. I'm not an expert in cyber security, but I know it's important. So when I bring in lessons and there's not a dino on it, then you know it's not architecture specific, but I only bring in lessons that make sense for architects and engineers. So finances, it's a pretty basic topic and I have a finances course that's just basic finances, personal finances, but then I have the financial metrics for architecture firms as a separate course. And that's got a dino on it. And so we actually talk about the same financial numbers, but it's all related to an architecture firm runs and not just personal finances or general business. Cause there is a difference with C businesses versus a standard business type. So try to find ways to compliment or add stories to the more basic ones I've brought in. Yeah, okay. So if you want the cartoons though, other than the cover image, you gotta go to LinkedIn for that right now. LinkedIn or disappears after you send a post then all of sudden people find it like three weeks later. I'm like I didn't post that today. Oh was a month ago. Okay. You never know where how. it comes across. Yeah, I have to stay off Instagram. I can't stop scrolling so But one more question for you and then let you bring up anything else you want to bring up but on the on the mentored on the dyno itself this is a just a fun question, but I mean obviously you have the acronym dyno, but I mean how did you land on that specific? Cartoon and how does that work? Did you create that or is that like an AI thing? How does all that work? I created it. So when I was coming up with names, it was just, you know, you have the laundry list of every name you think of and you're just trying to write it all down so you don't forget. And I had my list. I don't know where it is. I saved it, but I hit mentor Dino and I stopped and then just started sketching dinosaurs. And I was like, yes. And so I brought out trace paper and then I was overlaying the dinosaur with a hard hat and drawings. So a lot of it is all made by me. And then I went into illustrator and made him myself. I do, I did animate him point, um, with actual like animation tools and not an AI. Um, but it's too much time to like make an animated thing for social media. So I have it. I just haven't done it. I can make him walk. I can make him wave. but the cartoons are actually all AI. So when you can feed, when I first, I know AI wasn't good enough to here's a character and make it do something. It gave it random. arms that made things weird shit but now i can get it care and say you know i can grab the one of the hard hat or just grab the one waving and say hey this is what i wanted to do and i get a very descriptive scenario so the as much as they're a i'd be a specific scenarios for either stories i've experienced or have seen or have heard And so it's generally sharing. stories that actually happen, which is probably why they resonate. then characters are abstract, like the owner becomes a whole different dinosaur or a human gets thrown in there. But I'm like, yeah, that's fine. I Um, and I don't have to do as much editing if there's like a spare arm or something. Sometimes I'm, I'm picky with it, but if I don't like it, I just try to regenerate it. The cartoons, have a vault of cartoons and they can all go with different situations and I create the thought bubbles so, or the word bubbles. So any of the AI is no words. So then I can go add the context because sometimes that same scene can be a whole nother conversation or situation. So hopefully I can, you know, down the line. So, the original character was the classic napkin sketch. to creating a digital for myself and then leveraging that digital creation and AI to work faster so I don't have to make cartoons myself. Awesome. Well, I may be reaching out to you about some cartoons for Enhance, possibly. Yeah, I'll show you my workflow. So yeah, there might be some enhanced or even 296 cartoons. I know it'd be fun to have that. uh well, Caitlin, it's been a great time just to learn from you today about Mentor Dino and your architecture firm and just your why and having fun in architecture. uh So it's been a lot of fun having you uh today. Was there anything else you wanted to talk about that I didn't hit on? Um Nothing new, I know we mentioned it. I'm always looking for teachers and experts to help train and share their stories on Mentor Dino. Looking to teach, reach out to me. I have meetings set up with other professionals. look to teach and share their expertise. ah out. I am more than happy to show you a demo and show you inside itself. List of courses, I've set them over 400 in there so far. Always happy to share that. And if you're also willing to teach, have your firm in there, I'm sure I can work out. a different pricing as well if you're willing to share your expertise and knowledge with the bigger community. Always looking for help. I might be reaching out to you about that specifically. and teach How do people find you? Um, take find me on either LinkedIn or Instagram or probably my most active in terms of social media platforms, or you can check out mentordino.com for the Mentor Dino side. I've got a contact form. Each or if you want to get somebody in within your firm or sign up your or roast your architect. It's just a landing page right now. Um, but hopefully building it out throughout the year as I build other projects and testimonials. Um, but LinkedIn's probably my most active and easy way to find and get a hold of me and it doesn't get lost in an email scrambles. Yeah, definitely. Okay, well, it's been fun having you on. So everybody have fun in architecture and the AEC industry and take care. Yep, thanks. for having me. Thanks for listening to today's episode of Enhance and please leave a like, subscribe, follow and we'll see you next time.